Jesse Rincones IV is a trusted retail and office advisor serving Lubbock and West Texas. He specializes in leasing, brokerage, and tenant representation, helping clients fill space and close deals. Jesse is part of the #1 Coldwell Banker Commercial office in Texas. That office’s reach and resources work in his clients’ favor. A West Texas native and Texas Tech Rawls College of Business graduate, he knows the local market firsthand. He also studied at the John T. Riordan School for Retail Real Estate Professionals. That training sharpens his eye for what makes retail properties perform. He earned Coldwell Banker Commercial’s Bronze Circle of Distinction in both 2024 and 2025. Back-to-back honors reflect steady results for his clients. Whether you’re leasing a shopping center or filling an office suite, Jesse brings focus to every deal.

Jesse offers owners and investors a clear view of the Lubbock and West Texas retail and office markets. For landlords, that means positioning space to attract quality tenants. For tenants, it means finding locations that fit the business and the budget. He works with both sides of the deal, so he understands what drives each decision. As an ICSC member, he stays connected to the retailers and owners shaping the market. He also belongs to the Texas Association of Realtors and holds a Texas real estate license. Those credentials keep his practice grounded in professional standards. Retail and office leasing rewards local knowledge and strong relationships. Jesse builds both, one deal at a time. His approach is simple: know the market, listen closely, and deliver results. Whether you own property in Lubbock or need space elsewhere in West Texas, he is ready to help. Expect clear communication, market insight, and a focus on your goals. Clients get an advisor who is invested in their success.